Sunday 16 December 2012

An open letter to #gbdoc

Introduction


The gbdoc was setup and founded by a PWD. A patient powered community. Or so I thought. When I started digging, it turned out that wasn't quite the case.

The idea of this blog entry is to explain my concerns and suggest a possible way forward. If you don't think my concerns are valid, that's ok, if you do, that's ok too. This isn't a blog entry to force an opinion, just an explanation around my reasons for no longer contributing to the #gbdoc community.

Many will already have seen me tweet about some of these things and be wondering why I need to put it in a blog. Well, not everyone saw those tweets and unfortunately @theGBDOC hasn't responded to a single question I have raised. Rather he has chosen to ignore what I consider to be valid questions and has now blocked me on twitter. That's hardly the response I would expect from a patient powered community founder, so I have emailed him a link to this blog entry. Hopefully this blog post will mean he responds to at least some of the questions and then I can decide if I want to contribute again under the #gbdoc hashtag. For now I will continue to tweet about diabetes using the #doc, #diabetes and #dailyDtalk hashtags. I'd also like to hear your thoughts too, what do you want out of the community?

Before I begin...


Before I start explaining my thoughts and concerns, I want to make a couple of things clear first:

  1. The PWD community (#doc if you like) are amazingly supportive of each other - I want this to flourish and continue.
  2. What @theGBDOC has been doing so far in bringing PWDs together is a good and valid thing to do. Something I'd want to promote. Previously the community was spread across many hashtags, having one has it's advantages and a regular tweetchat can draw people in to a community. It takes a lot of work to run a tweetchat properly, so I don't underestimate the work required.
  3. Where my concern lies is around where the @theGBDOC is going? What are the checks and balances? What ensures that the initial objective of a patient powered community, remains a patient powered community and that it isn't comprised by outside influences?
So this discussion is purely about governance, openness and transparency. I want the people taking part in #gbdoc tweetchats to be sure that their interactions with @theGBDOC aren't being used for purposes that they might have issue with.

This isn't saying that the things I worry about are taking place, or that they would happen, or indeed that they should or shouldn't happen. This is about how the community ensures that they know if they do happen and therefore are participating effectively with "informed consent".

So what is @theGBDOC?


The person who has setup the website and runs the tweetchats on a Wednesday night is a PWD, but he is doing this under a limited company structure. Given this structure is in place, it has made me very nervous. So much so that I feel I can no longer contribute to the initiative. Why? Because it changes the nature of the enterprise. I no longer feel this is a patient powered community, it's a company powered community. It just so happens that the person running the company is a PWD, but a company powered community puts a completely different spin on things - for me at least.

Why do I say it's a company powered community?


Well I looked at the owner of the www.gbdoc.co.uk website. You can too by looking at the whois information provided by Nominet: http://www.nominet.org.uk/whois/lookup?query=gbdoc.co.uk

http://www.nominet.org.uk/whois/lookup?query=gbdoc.co.uk

It told me that IPS Ltd is the owner of the site, not an individual, a not-for-profit organisation or some other similar structure, but a limited company.

Looking at other (well run in my opinion) patient powered communities such as the DSMA their websites are registered to the individuals (For example DSMA is registered to the founder PWD http://whois.domaintools.com/diabetessocmed.com). I'll come back to DSMA later as I believe some of the governance of that community could be used here too.

Why does it matter? I've not been sold anything!


It's not just about selling product. The sad fact of the matter is that companies will be interested in harnessing a community like our for alsorts of purposes... to engage in market research, to promote product to us - we are valuable commodities. Sometimes we might want to engage in some of this, sometimes not. Because of the company structure, regardless of what is going on, these are some of the thoughts that go through my head...

Some hypotheticals

 

Hypothetical 1: How do I know if a question in tweetchat is market research or not?

 

Hypothetical 2: If a campaign was started "pumps for all", would the reason for starting that campaign be clear? Company driven? Individual driven? Community driven?

 

Relationships with other organisations

 

On the 6th November this tweet was made by @theGBDOC:

https://twitter.com/theGBDOC/status/265937129748717568

I haven't seen anything happen in this regard, perhaps it's too early? But I have no idea what this campaign is about, is anyone driving this other than @theGBDOC? Has this campaign been started because of requests from the #gbdoc? I don't know.

What I do know is this company is mentioned a lot by @theGBDOC. Since the 10th September they have been mentioned over 29 times, that is significantly more mentions than any other company! In fact very few other companies are mentioned by @theGBDOC. Why is that? Is @theGBDOC endorsing this company? have a relationship with them? Or is it just that @theGBDOC likes them so much that they are naturally mentioned a lot?

Other companies are mentioned/advertised/endorsed (take your pick) by @theGBDOC, for example the prizes for #bgbingo come from companies but the question I'm posing here is what relationships are acceptable to people?

There is an interesting line in the following article: http://gbdoc.co.uk/gbdoc/News/Entries/2012/12/13_coming_to_a_country_near_you!.html
The IDF is working with #gbdoc to enhance and further extend the #doc and help achieve the ambition of creating a free to use, non-profit, community led resource available to any person with diabetes, friend , family, employer or carer  - anywhere and in any language.
When I asked what the nature of the relationship was between @theGBDOC and IDF I was confronted by silence, was unfollowed and blocked. Why? Is there something to hide? I think it is a fairly reasonable question to ask. Please tell me more about this work!

Notice I asked what the relationship was with @theGBDOC and not #gbdoc, as no relationship is in place with #gbdoc. @theGBDOC uses these two interchangeably as it suits. They are NOT the same thing! All I am asking for is some transparency. If I engage with @theGBDOC who am I dealing with? A company? An individual? A community?

If theGBDoc represents you, are you happy about this?

 

Is @theGBDoc a personal account or a community account? Where is the line drawn?
The person running @theGBDOC clearly has strong (negative) opinions of both the NHS and Diabetes UK (and maybe other organisations helping people with diabetes) which I have seen expressed via the @theGBDOC account. An example can be seen here:


Are people comfortable with this? Does this represent the community opinion of these organisations? Has @theGBDOC ever asked you if this is your opinion? It is this kind of comment that makes me think of @theGBDOC as a personal mouthpiece using the community engagement around #gbdoc as an endorsement that many involved might not agree with. Yes @theGBDOC needs a "personality" but for me these types of comments go past that and are comments I cannot endorse or agree with.

What if the GBDoc starts lobbying? Who decides the objectives?

 

I've already shared the CGM tweet above. What about going to parliament?

https://twitter.com/davidcragg/status/265952364320669697

This was apparently going in a personal capacity and I'm not sure it was about defending the right to test strips/CGM but rather an All Party Parliamentary Group for Diabetes meeting about access to test strips - what can be done to ensure people have access, not about taking access away. I wasn't there, so maybe my understanding on this matter is wrong. Oh and look - using #gbdoc and @theGBDOC interchangeably again!

Is @theGBDOC going to turn into a political/marketing tool? I hope not!

What if the GBDoc "earns" money from this? Does it matter to you?

 

Another hypothetical. What if @theGBDOC went out to other organisations asking for money to support initatives? If they went out and asked for £50k of seed capital to "get things started", would that be a game changer?

 

Possible Futures?

  1. Stay the same

    Others don't care about the issues and concerns I have raised and are happy for things to carry on as they are. That's fine, plenty of companies out there are providing a good service, such as diabetes.co.uk - it's a trade off you are willing to accept.

  2. Look to DSMA - take the good bits?

    Well @theGBDOC took the tagline, why not go further?

    DSMA is run by PWDs. They have a foundation the Diabetes Community Advocacy Foundation, Inc. (http://diabetescaf.org/?page_id=13 again this website is owned by the founder http://whois.domaintools.com/diabetescaf.org) with a board of directors (http://diabetescaf.org/?page_id=9) and an advisory team (http://diabetessocmed.com/about/advisory-board/). Community members are encouraged to contact them to shape future events. The DSMA website shows information on what has happened in the past and shares information on future events, allowing people to think about the subject areas before they take place.

  3. Something else

    Maybe there are other options that you think would be better? Why not share them?

What I'd like to see

 

If it really is a patient powered community @theGBDOC will be up to having an open and honest tweetchat on the future direction of the community.

Clear differentiation between #gbdoc (the hashtag the community users) and @theGBDOC (the founder of the community), they shouldn't be used interchangeably.

Personally I don't want the @theGBDOC claiming to represent me in the wider world, others maybe happy with him doing so. I feel that if the @theGBDOC is going to represent the community there should be a way to ensure it is representative. It should not be assumed that we agree by default.

Some answers to the questions I've posed rather than silence. All I am asking for is clarification, is that so wrong?

Ideally I'd also like tweetchats to be an opportunity to direct people to good quality information. For example with the recent tweet chat on Christmas it would have been nice to direct people to things like the Diabetes UK Christmas guide: Enjoying yourself at Christmas and when statements are made such as "@theGBDOC DSN told me that shivering can cause increased uptake of glucose from blood #gbdoc" it would be nice to see reputable research backing it up. People look to the @theGBDOC for advice, it needs to be good advice.

Thank you for taking the time to read and I hope you will add to the discussion in the comments below or via twitter.

Further reading (if you aren't bored already!)


Social Media Help Diabetes Patients (And Drugmakers) Connect

4 comments:

  1. Hi David,thanks for clarifying what has appeared like something of a personal vendetta in recent weeks. It is hard when you have 140 chars to get the message across, but you have managed through this blog.

    Firstly, I love the #gbdoc community - it allows me as a parent to tap into the feelings of diabetes through the advice PWD can give me - I get a wonderful insight into what my boy is going through - I don't know what it is like to live with Diabetes, but every day I have to make decisions as if I do.

    That said though, I am not sure that I want @thegbdoc to represent me even if I happen to agree with what is being said. To collectively represent a group of individuals, you have to collect the consensus of the individuals.

    I am not sure how you move to committee run group, but maybe a starting point is to have a rotating question master role. The chat benefits from the organisation and structure of having a question master each week rather than free for all question and answer session. Alternatively, @thegbdoc could continue to ask the questions if there is openess and others have the opportunity to offer themes and questions.

    I feel gratitude to Paul for setting up #gbdoc as without it the past few months would have been hard for me and my family. #gbdoc gave us a focus where we could tap into valuable information and support. My concern is that without his input the #gbdoc will fritter away and a valuable resource will be lost.

    So what is the answer...I have no idea...but hopefully your blog and peoples comments will prompt useful discussion that will ensure moving forward the #gbdoc grows in strength whilst developing a level of transparency that is currently not there.

    @sugar_boy_tom

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  2. Thank you for taking the time to comment, much appreciated.

    Yes I agree that what has been done with the #gbdoc hashtag is definitely a good thing for PWDs, carers of PWDs and beyond.

    I also believe that the collective power of the community is clever enough to find solutions to address any concerns - that is one of the main reasons why I decided to post this blog entry. A healthy patient powered community is what I want to ensure continues to grow from strength to strength.

    As to how that happens? I'm very much looking forward to hearing everyones thoughts and suggestions. Hopefully the answers are out there in the #doc community.

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  3. I am little confused. When Star Anise and I tweeted about Diabetes UK, we were saying they didn't do enough for T1s and they were a bit rubbish (we even quoted membership ratios). You haven't come after us. The GBDOC will never be able to represent the view of everyone that follows them, WE DON'T ALL AGREE! So how could they possibly represent my or your view (unless it were that of the majority)? They couldn't.

    Who cares?? Is everyone a puppy dog that follows everything the GBDOC says? I certainly don't. I see the GBDOC as a fab place to meet and talk through subjects, I don't commit my life to it, nor agree with every tweet

    Using us for market research? GREAT! Finally someone doing research on T1s instead of T2s

    I find your personal vendetta against this a little strange, I think the fact you repeatedly say you're not coming back to the GBDOC and yet are there every week and throwing in "I'm going to publish my blog" for 4 days before you actually do it a bit childish.

    You don't like it, don't come.

    This is of course, just my opinion

    @ladykatew

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  4. Thank you for your comments. I’ll try & respond to your points in the order raised.

    I don't feel I'm “going after” anyone, I just have what I consider to be valid questions, which all start from an initial question: Who am I dealing with?

    I don't have any issue with individuals making comments +ve or -ve about other organisations & if the person running the @theGBDOC account had made them under their own twitter profile I wouldn't have said anything about them. The point I was trying to get across is that those comments didn't come from an individual account, they came from the @theGBDOC account which self-proclaims itself as "The official Twitter account of the UK Diabetes Online Community.". I'm merely posing the question: Is it right to use this account to express personal opinion if the account is being marketed as representing a community?

    At the start of my blog I said that if you don't think my concerns are valid then that's ok as this isn't about forcing an opinion. This blog is just an explanation of where I am and what I need to understand if I am to contribute under the #gbdoc hashtag. Clearly you don’t think the questions I have asked are important or relevant and I totally respect that position. I hope you can understand that these questions are however important to me.

    I also stated that what has been done so far is great and I'm not trying to undermine the endeavours made on bringing a community together on twitter.

    As far as market research is concerned, I would hope that the #gbdoc community isn’t just about T1s, but covers all forms of diabetes: T2s, MODY, LADA etc. I also agree that market research has its place but, I also want to know if that is what I am participating in. Is that too much to ask?

    I don't understand why you think this is a personal vendetta - This is about me trying to understand who I'm dealing with... is it a PWD? A company led by a PWD? A PWD making money from his work? I'm not saying that any of these arrangements are wrong, just that I would like to know which. I think it is a reasonable question to ask and be answered. I have seen answers which say I am dealing with another PWD, I have also seen mention that a not for profit Community Interest Company would be formed, yet the owner seems to be a limited company. I find this mix of messages highly confusing and all I’m trying to do is get some clarity. I personally find it very odd that @theGBDOC doesn’t want to answer such a simple question.

    I'm sorry it has taken so long to write the blog. It's my first blog post and having done it I have an even greater respect and admiration for those who blog on a regular basis - I now understand the amount of time and effort it takes to put something together! This particular post had a lot of information to summarise and, like you, I have a life outside of Twitter. I also wanted to try and summarise my position as succinctly and clearly as possible. Despite my best efforts I've clearly failed to get the points across in this manner. My bad.

    Why did I mention on twitter that I'd publish a blog? Because the limitation of 140 character posts was clearly causing confusion. I'd hoped this blog entry would provide better understanding around my thoughts. Maybe it hasn't achieved this and so I can only apologise for not making it clearer.

    I get the impression the @theGBDOC isn’t interested in answering the questions posed and so I won’t be contributing to the #gbdoc tweetchats like I used to – which is a shame, but the silence only adds to my concern and confirms (to me at least) that I should stand by my decision. My loss maybe, but no one elses. That doesn’t mean I won’t be watching the chats or asking for clarity when I am unsure of what is being asked or said. If people ask a question I feel I can contribute to then I will respond to them directly, but I won’t be answering any themed questions posed by @theGBDOC.

    Does that clarify?

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